The business name and location will not be visible to prospective buyers (unless you specifically request this information to be shown). Your business will have a unique ID and all business inquiries will go through the platform so you will not initially need to disclose your name, your company name and/or email to communicate with buyers. Also, we suggest you will want to be very careful as to what photos you upload for your listing. Once you receive inquiries from potential buyers, you have complete control as to the additional information you share with them. We suggest you have a fully executed Non Disclosure Agreement in place before sharing any confidential information with any buyer (which can be obtained from our partner LegalZoom).
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